Which age group do you fit into?

Friday, 10 December 2010

Analysis of magazines

Q Magazine

 Front cover:


Language-  The first thing you see on this front cover is the large long shot image of  'Take that'. The denotation of this image is that they are all piled on top of each other smiling. This gives the reader the impression that they are having fun and making up for lost time now that Robbie Williams has re-joined the group. The connotation of a pile on is that children do it with their friends having fun and messing about and this image suggest 'Take that' will roll back the years now they could be 'back for good' and make up for lost time. This image also shows Take that to be a stereotypical group of lads having fun and enjoying themselves which gives the audience a positive representation of this band. This image has also been edited to a white background or done on a green screen, this was done because it focuses solely on the band without having any distractions in the background. They are all wearing leather jackets, black jeans/trousers and black shoes and are all smiling and look happy. This has been done to show how happy they are to be back together and how together they are by all wearing the same outfit and no one is singled out. The Q masthead is in a standard font you would see in everyday use with no fancy flicks or frills which appeals to it's target market of people passionate about music on the whole. It's also got a plain background and few colours because it's target audience are more interested in content than fancy colours etc. The name of the magazine Q is simple and easy to spot from other magazines, this gives the magazine an instantly recognisable title. The Q masthead is always at the top left of the page  which looks smart and is a key feature of his magazines layout as it allows a lot of room for other content around the masthead. The other main convention used in this front cover are the two strap lines 'Back for good?' and 'A year inside'. This convention gives the readers an instant feel for the stories in the magazine and helps them decide on whether they would be interested in reading the story or not. These are also in bold colours to stand out from the white background but again the fonts used are simple yet effective in drawing in their target market. The sell line for this particular issue is 'The world exclusive' which immediately makes you want to know what it is because it's the only magazine that's been able to get whatever they are advertising as exclusive. This adds to the magazines reputation because no one else has got this interview. The two cover lines used on the front cover are both about a review/interview about two bands. This would appeal to the target audience because their audience is interested in big reviews and interviews about the bands so that they can connect with and understand modern bands and artists. There is also a puff about the Q awards which again contains interviews with all the winners which shows how this magazine has targeted its audience and taken their interests into consideration. The layout of this magazine is such that all the conventions like sell lines, puff, headline, strap line etc are on the outside of the main image to allow the main focus to be on 'Take that' whilst still showing reader's what inside this issue.


Institution- Q magazine launched in 1986 and is now the UK's best selling monthly magazine and has expanded to have it's own t.v and radio show along with its on 'Q awards'. It is produced by the Bauer media company who are globally recognised for their media publications. The Q magazine has no particular audience except music lovers in general who want to read about their passion and hobby. Bauer media also produce the vast selling and well-known Kerrang! magazine.


Ideology & Audience- This magazine shows that it's readers are genuinely interested in all types of music because it contains a wide variety of genres which wouldn't normally be seen together showing that they can tolerate any musical genres. They are able to mix genres because with the genre being so wide open they can throw them all together for passionate music lovers. This target audience has the beliefs that the music you listen to doesn't determine what other interest you have. This helps Bauer media to produce this magazine because they don't have to convey a certain representation of a certain music genre. This front cover mainly promotes pop music with the main image of Take that. This magazine costs £3.99 and is released monthly which indicates the target audience can be anyone with a general interest in music because for a monthly issue with 163 pages and up to date information it is very reasonable as opposed to some prices of magazines.
http://www.bauermedia.co.uk/Brands/Q/


Representation- This featured artist/band is Take that who are globally recognised. On this front cover they are shown to be always up for a laugh and enjoying life. This is connotated by all the band members smiling and taking part in a pile on which shows they are all involved and again reinforcing that they are enjoying life now they are back together as a group. This shows the group in a positive light which helps to promote the band. They are also in leather jackets which suggests that they want to roll back the years from when they first got together and look as young as they feel now they are back together.





 
















Contents page:


Language- This contents page is spread across two pages with a list of 'Featured' content and 'Regular content within the magazine. It splits the magazine up into pieces and makes it easier for the reader's to understand and pick out their favourite parts. This page is laid out in the same way the front cover is. The contents page and front cover both have story strap lines and headlines and information about the magazine and page around the outside of the magazine to keep focus on the centre of the page which is an images/images. The contents page has 8 images which are 6 images which are long shots which could indicate that what the y are doing and where they are is just as important as who they are and 2 medium close-ups which switch the focus to solely on the artist in the story. Notably, all the artists/bands shown in the pictures follow usual stereotypes into their genre of music. This is to keep up audience expectations as well as keeping realism with shots taken from gigs etc to portray how they actually dress. The font style and colours are the same as the front cover being easy to read and simple. This helps in keeping focus on the musical content which it's audience love and not trendy, modern looking fonts and colour schemes. The front cover contains all the same conventions that the front cover does except the Q awards headline is followed by a lead to tempt the reader to read further into the story and find out what happened. All the headlines to the featured and regular stories are in bold to distinguish what the story is called and what it's about. The top of the contents page contains a red strip which displays the name of the page, the issue number and the magazines ident along with a picture of the front cover. This is a very simple layout yet very effective in drawing the reader to the most important parts of the page. This page also contains page numbers as to where the reader can find the picture related story if they like the look of it.


Institution- Q magazine launched in 1986 and is now the UK's best selling monthly magazine and has expanded to have it's own t.v and radio show along with its on 'Q awards'. It is produced by the Bauer media company who are globally recognised for their media publications. The Q magazine has no particular audience except music lovers in general who want to read about their passion and hobby. Bauer media also produce the vast selling and well-known Kerrang! magazine.


Ideology & Audience-  This magazine shows that it's readers are genuinely interested in all types of music because it contains a wide variety of genres which wouldn't normally be seen together showing that they can tolerate any musical genres. They are able to mix genres because with the genre being so wide open they can throw them all together for passionate music lovers. This target audience has the beliefs that the music you listen to doesn't determine what other interest you have. This helps Bauer media to produce this magazine because they don't have to convey a certain representation of a certain music genre.


Representation- This page represents all the genres of music they are promoting by stripping the images back bare to just a blank canvas mostly or showing them performing live to show the reader how these bands actually are and allowing the audience to make their own judgements on them from what they can see. This page is showing music on a whole as a day to day part of life that we are surrounded by because their is someone smoking in a picture and people performing live  whilst others are piling on top of each other. This shows how much variety in music their is and the vast amount of different personalities within music showing it on a whole as diverse a it really is. All the images also show music artists to be happy and having fun as no one is angry in the photos or displaying negative behaviour. These images help the audience relate to these music stars because it shows they are just like me and you (the readers) having fun and enjoying themselves which helps readers understand their hero's in music better and shows they are no different to the readers.

 

















Double page spread:


Language- Two wide shot's are used on one side of this double page article to fill a whole page. This puts emphasis on the band's image and shows us them in a line together in matching colour co-ordinated outfits. The denotation of these images are that the 5 band members are stood in line along a wall on one photo and the other they are jumping down from the wall. The images are joined together on the right hand side of the page by a caption informing the readers what the picture is about and what's going on to keep them involved and updated with the music world as well as telling them who's in the photos and where they are. The left hand side is all an article about Take that re-forming as a band. Again the house style is kept as it is throughout the magazine with it's simple yet effective layout and colour scheme. The black and white text is typical of an article which you read in a newspaper which concentrates on the content of the article by not adding anything fancy to detract attention from the purpose of the text. It contains a headline telling the audience who the article is about and keeps the magazines ident in the top and bottom left of the page. It also has the website address, issue date and page number along the bottom of the page to encourage you to read further into the story and get more information. The text has a capital red 'T' on the page behind the first three paragraphs running through the middle to break the text up a little and add some colour to the page as well as helping to spell out the initials of  Take that with the other black 'T' to start the next part of the interview further into the page. The second 'T' not only helps in making up the initials of the band but also being the first letter of the first word in the new chunk of writing to the right hand side which details the band members thoughts and feelings about the re-union. This page is also laid out with three red arrows (>>>) just above where the website address is given to indicate that after the image on the next page their is more about Take that. This is helpful for readers who may think that was the end of the interview and put the magazine down.This keeps them reading on to hear more about Take that. The only other convention used on this page of the article is a strap line which contains a quote from Gary Barlow (Band member) about the featured interview. This can help the reader summarise a story as they flick through before buying or find out a main part of the story from another perspective. It is also in bold and red to stand out from the other smaller text in black. This puts more emphasis on the strap line which gives the audience a big clue as to what they are about to read and helps them decide whether or not they want to read it.


Institution- Q magazine launched in 1986 and is now the UK's best selling monthly magazine and has expanded to have it's own t.v and radio show along with its on 'Q awards'. It is produced by the Bauer media company who are globally recognised for their media publications. The Q magazine has no particular audience except music lovers in general who want to read about their passion and hobby. Bauer media also produce the vast selling and well-known Kerrang! magazine.


Ideology & Audience-  This magazine shows that it's readers are genuinely interested in all types of music because it contains a wide variety of genres which wouldn't normally be seen together showing that they can tolerate any musical genres. They are able to mix genres because with the genre being so wide open they can throw them all together for passionate music lovers. This target audience has the beliefs that the music you listen to doesn't determine what other interest you have. This helps Bauer media to produce this magazine because they don't have to convey a certain representation of a certain music genre. The audience to this article in particular would be people who enjoy Take that's music and want to know what's going on in regards to their comeback.


Representation- One connotation of this image is that they are just the same as their fans because the band are all on the streets with the rest of the public (shown by two members of the public walking past the photo shoot) walking by as they would anyone else who isn't famous. This shows the band positively and says that they don't think they are above their fans and the readers although they start higher up than the general public they jump down to join in the usual lifestyle of people in London.The bottom photo shows them jumping off the wall again re-enforcing the fact that they feel re-invigorated now they are back together because they are like a gang of kids jumping on and off walls smoking and having a laugh together.The public members walking past in the top image are blurry and out of focus which again emphasises the importance of them getting back together and shows they are icons on and off stage even when walking round the streets.

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