Language- The main image on this page is a long shot where the featured artist takes up as much room as possible on the front page and cuts across part of the masthead and synergy. All the images on the front cover are in colour with no editing to the content of the photo. This shows the artists/bands for how they are to allow the audience to interpret the photos as they want. The genre of music this magazine represents is rock/metal which is why the denotation of the main image is of a man with his face half painted with a sword in his hand. People usually expect an aggressive style of music from metal artists which is why 'BIFFY CLYRO' is holding a sword which also links in with the strap line to go with the banner head of the artist featured. This image matches readers expectation of music from this genre by showing a fairly heavily tattooed man with no shirt and a sword with half a face painted. These help stereotype this artist to his music genre because you wouldn't see a current chart music artist being represented as aggressive because more media attention is focused around them than this genre of music which would generate negative press for their genre of music. The two medium close ups of artists in the free calendar is a synergy to promote not only the two artists who are in the photos but to promote the magazine as a whole because they are giving away this magazine with pictures of music artists inside which is done at once through one image which helps to sell the magazine.All the text on this page is in capitals to further enhance the idea of an aggressive music genre written as though it's being shouted at you as some people say metal music is sung. A white, red and black colour scheme is maintained throughout to create a house-style which is recognisable to this magazine. Other conventions used on this page of the magazine include the bar code typically in the bottom right hand corner with an issue number and date, a price and the website. I t also has a few sell lines across the top of the page above the masthead to help entice readers to pick up the magazine. All other cover lines are at the bottom of the page to add the effect of not only what's enlarged through text and image size and positioning but more stories than what's shown of this busy, action-packed front cover. The masthead of this magazine is the largest font to draw attention to the name of the magazine to help readers remember it and has cracks in the font as though something's hit it which also links to the idea of the aggressive artists on the front cover with swords and angry faces. The idea of it being hit is also shown through the masthead looking chipped in places with bits of the colour out of letters missing to look like something's moved it. This front cover is cleverly laid out to not overwhelm readers at once but to draw attention to main parts of the cover first through font sizes and image sizes. This is orderly done whilst maintaining a busy and action-packed look. This aggressive nature of this music genre is shown again with a ripped effect on the edges of the calendar gift photo which looks like it's been ripped out and stuck onto the front cover.
Institution- Bauer Media produce Kerrang on a weekly basis with it being globally recognised as the world's largest weekly selling music magazine.
Ideology & Audience- Kerrang's audience is metal/rock lovers who listen on T.V and radio as well as reading their beloved magazine. Their audience are generally experienced with music and are loyal and passionate to and about their genre of music. Throughout the magazine an aggressive and violent atmosphere is created to give the idea that the artists from this genre are as passionate about music as the readers which helps them relate to the magazine because they feel they are reading about people similar to themselves. This magazine also shows metal/rock singers to show their passion for their music through actions and appearances.
http://www.bauermedia.co.uk/Brands/Kerrang/
Representation- The genre of music this magazine represents is rock/metal which is why the denotation of the main image is of a man with his face half painted with a sword in his hand. People usually expect an aggressive style of music from metal artists which is why 'BIFFY CLYRO' is holding a sword. This genre of music is represented through stereotypes such as Biffy on the front cover who is wielding an aggressive weapon and has many tattoos which are shown off by not wearing a top. This gives the readers the instant idea that the genre of music being displayed is hardcore rock/metal where everyone is passionate about their music.
Language- The images on this page vary and all give a different aspect of the genre it's displaying. The woman in the bottom left hand corner picture is of the magazine editor who has written a piece about the magazine to give the readers a feeling of involvement because they feel as though they are involved by hearing from a main character in their favourite magazines production. The house style remains the same as the front page n this page keeping consistency. The wide shot image across the top half of the contents page is from a gig and gives the reader the perspective of the artist and makes you feel like your on stage with them making the artist seem welcoming as though they have let you on stage with them to do a gig. The image closest to the bottom of a male in a tank top looks like someone from the Rolling Stones in their prime who is enjoying playing their guitar. We are given a birds eye view of this artist as though we are looking down on him because the cover line to this story is 'Airbourne' and gives the reader a sense of floating above the featured artist. The head of this page is clear and visible but doesn't take much room up because it want's the reader to feel engaged with the '30 Seconds To Mars' gig which can only have an impact if it's an eye-catching image. Another typical convention on this contents page is the puff trying to get more subscribers to the magazine in the bottom right corner of the page which is a standard convention seen throughout many contents pages. All the text is again in capitals which adds to the expected aggressive nature of music in the magazine. It is a different layout where the main story is blown up as a background for the page head and the information about other stories is below under a clear divide to show the main story and the rest. All the font is easy to read and a pretty standard font style used in all the cover lines and strap lines in the bottom half of this page. This front page has no gimmicks and shows this genre of music how it is because their readers love this genre of music and are loyal to it for what it is.
Institution- Bauer Media produce Kerrang on a weekly basis with it being globally recognised as the world's largest weekly selling music magazine.
Ideology & Audience- Kerrang's audience is metal/rock lovers who listen on T.V and radio as well as reading their beloved magazine. Their audience are generally experienced with music and are loyal and passionate to and about their genre of music. Throughout the magazine an aggressive and violent atmosphere is created to give the idea that the artists from this genre are as passionate about music as the readers which helps them relate to the magazine because they feel they are reading about people similar to themselves. This magazine also shows metal/rock singers to show their passion for their music through actions and appearances.
http://www.bauermedia.co.uk/Brands/Kerrang/
Representation- The image closest to the bottom of a male in a tank top looks like someone from the Rolling Stones in their prime who is enjoying playing their guitar. This reflects the audiences genuine love for the music for whom the majority have musical experience of some kind. This shows how successful artists are just the same as the readers in their love for this style of music. The representation of the main image at a gig is that all the readers can go and see their hero's from the magazine at gig's if they want to get further involved with their favourite bands and it says that they can see their music idols in person.
Representation- The image closest to the bottom of a male in a tank top looks like someone from the Rolling Stones in their prime who is enjoying playing their guitar. This reflects the audiences genuine love for the music for whom the majority have musical experience of some kind. This shows how successful artists are just the same as the readers in their love for this style of music. The representation of the main image at a gig is that all the readers can go and see their hero's from the magazine at gig's if they want to get further involved with their favourite bands and it says that they can see their music idols in person.
Double page spread:
Language- The layout of this double page is the same as the contents page with the big image at the top half of the page with the text below and a head to the page/story enlarged to show the importance of it. The house style is again kept for consistency with the main text being all white and highlighted names or parts of speech in black or red to make it stand out aside from the interview/article. On the right hand side of the page a red blood splat shaped object is used as a text box for a quote whilst maintaining the typical aggressive theme for this genre of music. It is used to also indicate the blood splat is from the kill he band has gone in for in the headline of the story. Their is also a small caption on the photo to explain who is in it to help the readers establish an understanding of the text. The only image on these pages is a wide shot spread across both pages to get the readers full attention to the image of who the text is about to raise awareness of this band's image. All the band members are also wearing black which makes them look smart whilst the connotation of this colour shows what genre of music they are from because people link to this genre of musci as being dark and Gothic-like where black is commonly worn.
Representation- The band in this image are all wearing smart/casual clothing which suggests they are just normal members of the public off stage and blend in because of the lack of media attention in the news etc. of metal/rock stars and this interview will raise awareness of their band. All the band members are posing in one way or another in this photo which suggests they are up for a laugh and again links them to their audience as being the same off stage as you and me.
Language- The layout of this double page is the same as the contents page with the big image at the top half of the page with the text below and a head to the page/story enlarged to show the importance of it. The house style is again kept for consistency with the main text being all white and highlighted names or parts of speech in black or red to make it stand out aside from the interview/article. On the right hand side of the page a red blood splat shaped object is used as a text box for a quote whilst maintaining the typical aggressive theme for this genre of music. It is used to also indicate the blood splat is from the kill he band has gone in for in the headline of the story. Their is also a small caption on the photo to explain who is in it to help the readers establish an understanding of the text. The only image on these pages is a wide shot spread across both pages to get the readers full attention to the image of who the text is about to raise awareness of this band's image. All the band members are also wearing black which makes them look smart whilst the connotation of this colour shows what genre of music they are from because people link to this genre of musci as being dark and Gothic-like where black is commonly worn.
Institution- Bauer Media produce Kerrang on a weekly basis with it being globally recognised as the world's largest weekly selling music magazine.
Ideology & Audience- Kerrang's audience is metal/rock lovers who listen on T.V and radio as well as reading their beloved magazine. Their audience are generally experienced with music and are loyal and passionate to and about their genre of music. Throughout the magazine an aggressive and violent atmosphere is created to give the idea that the artists from this genre are as passionate about music as the readers which helps them relate to the magazine because they feel they are reading about people similar to themselves. This magazine also shows metal/rock singers to show their passion for their music through actions and appearances.
Representation- The band in this image are all wearing smart/casual clothing which suggests they are just normal members of the public off stage and blend in because of the lack of media attention in the news etc. of metal/rock stars and this interview will raise awareness of their band. All the band members are posing in one way or another in this photo which suggests they are up for a laugh and again links them to their audience as being the same off stage as you and me.
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