Target Audience

My target audience will be vital in refining my magazines ideas to attract and interest everyone in my targeted audience. The age range my magazine will mostly be aimed at is 15-24 year old's with the main focus of my magazine on male readers. This will be easy to achieve as I am male and know what attracts these readers. This audience is easy to target using VALS (Value life styles) and helps me identify further how to price the magazine and when to release it. My targeted age range is easy to hit because I fit into the category and have a fairly good understanding of what my aged people are interested in and expect from a magazine. The buyers of music magazines always expect to hear about recent issues around the world and like to feel part of the text and story and like to try and relate their real life situations to the people in the magazine. The socio-economic group's I am targeting are C2, D and E. This is because they have a decent income or at least get some form of financial support from parents or guardians. Especially the top end of my age range who have jobs or attend college/university. These students sometimes get EMA or student loans or receive money off parents. Some others however have part or full-time jobs where they earn enough to pay for a magazine if it interests them enough. Therefore with their interest in music at this age being so high they are likely to want to read about their idols in music and relate to them. Phsycographics also play a vital role in determining the target audience of a magazine as they indicate the beliefs of of the consumer and indicate interests within their phsycographics. I want to mainly appeal to the integrated phsycographic group in which they feel they belong to the society they are concious about belonging to and are driven by achieving yet like to express themselves.